Branding Standards
Branding Guidelines
Please adhere to the following guidelines when using our logo, colours and icon in your materials. For any questions regarding our brand usage, please contact us at hello@calderamedical.com.
Our Logo
The logo is an integral part of Caldera Medical and should be used thoughtfully and consistently.
Most often the logo will be presented in Green as displayed on the right.
Important Note: Refrain from using any colors outside of our color palette as displayed below.
Primary logo
Variation
The Icon Design
The inspiration for our new logo came from our deep commitment to our values and patients. With the C representing our 4 C values and the human representing our commitment to women’s health and physician support, together this icon represents Caldera Medical’s Mission, Vision and Values.
Color Palette
The colors are considered the primary colors of the brand and speak to the human elements of Caldera Medical.
Brand Pattern
The brand pattern is a key indicator of our brand design and should be used for backgrounds and design elements in collateral pieces.
Letterhead
The letterhead is intended to be used whenever official company files are needed to be printed on company letterhead.
PowerPoint Template
The PowerPoint Template is needed whenever presenting Caldera Medical information, both internally and externally.
